Welcome to MetaVerse Second Life, where individual expression meets limitless creativity. At [DUK] Apparel, we take pride in being a virtual store that offers casual and sensual interactive men’s clothing for the Second Life community. We want you to feel confident, stylish, and comfortable in your virtual second life.

Our story begins in January 2021 when Jack Primless decided to give a new purpose to Second Life, which he had been exploring since 2009. What was once just a game for him became a business opportunity to create something meaningful within the Metaverse. With a passion for the Metaverse and a desire to blend fun and entrepreneurship, Jack founded [DUK] Apparel.

The following year, in 2022, Mazzaro Rizzo joined us as a co-founder of the store, bringing a fresh perspective and further driving our growth. With Mazzaro’s collaborative spirit, [DUK] Apparel became an even more vibrant and innovative space for Second Life residents.

In our store, you will find a wide variety of carefully designed casual men’s clothing with attention to detail. From t-shirts and jeans to jackets and even interactive shorts, our goal is to provide you with a versatile inventory that reflects your personal style. We believe that fashion is a form of expression, and we want to help you create a unique and authentic avatar.

Additionally, we offer a special line of interactive clothing for adults in Second Life. These pieces, intended for those over 18 years old, are designed to add a touch of seduction and fun to your Metaverse experience. With a simple click, they provide a sensual experience by revealing additional details of your avatar.

At [DUK] Apparel, we value creativity, diversity, and respect. We are committed to providing a welcoming and inclusive environment for all our residents, regardless of their virtual identity. Our aim is for you to feel welcome and supported on your journey in Second Life.

We are excited to be part of this ever-evolving community and would love for you to join us on this journey. Explore our store located in the Heartbreak SIM, try on our clothes, and discover a world of style and authenticity. [DUK] Apparel is here to help you express your unique personality and enjoy everything that the Second Life Metaverse has to offer.

We extend our gratitude to all our customers and friends who have supported us along the way. Whether you are a seasoned Second Life veteran or an enthusiastic newcomer, we hope you have a great time browsing through our creations and discovering the virtual fashion we love so much.

Welcome to [DUK] Apparel, where style and fun meet in the Second Life Metaverse!

Team Duk Apparel

Jack Primless

JACK PRIMLESS Duk & Savoir Boutique – Owner / / Strunsh Co Owner

Mazzaro Rizzo

Duk / Strunsh – Co Owner

Kah Rizzo

Strunsh – Co Owner


Duk Blogger Manager & Social Media / Strunsh Blogger Manager

Moali Vinsmoke

DUK / Strunsh – Photographer

Ace Vinsmoke


Second Life Events !

You can find us featured at the main events in Second Life.


People who have tasted and approved

We have prepared different types of comments to get to know a little of our work through different eyes.

The clothes are not only amazing quality but its got a great variety, and one of the first i've seen do interactive which gives a greater aspect to their use and reason. Duk shorts are my favorite, hands down.
Lucas (Just4vibes Resident)
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George Paimo